Amazing city
“The future of marketing isn’t big data, it’s big understanding.” Jay Baer
We have designed a new service for the city: Amazon core.
By analyzing multiple data sets related to the urban system as footfall, economic activities, real estate data, and many others.
We had the opportunity to understand the actual gaps within the current logistical and functional system around the physical commerce.
The project shows what could be the result of applying technology and efficiency to decentralize costs and activate a circular system capable of making the small business sector accessible and affordable.
Task
Design a win-win policy between Amazon and the city of Barcelona. The new retail and the urban character.